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MARKETING ARTICLE ARCHIVES


You Attract Who You Are On The Internet!

By: Martin Lemieux - Marketing Tips
Date: August 10, 2004

Being online is not only about getting your piece of pie, it's also about what kind of pie you are getting. Your company is often being measured by many other business people online. There are many ways that people are keeping an eye on you.

Google's Page Rank Is Dead - Or Is It?
By: Martin Lemieux - Marketing Tips
Date: August 11, 2004

For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.

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Ten Reasons Why Online Surveys are the Future Of Marketing
By: Martin Day -
Marketing Tips
Date: August 12, 2004

Customers are tough cookies. They're extremely media aware and increasingly cynical – it's a clever marketeer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interaction – all the benefits of the internet without the programming.

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5 reasons why participating in forums can benefit your business?
by: Rebecca Gilbert -
Promoting Tips
Date: August 13, 2004

Did you know that by simply participating in various forums and posting your various views and ideas, can potentially bring new growth and life to your online business?

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How To Get To The Top Of The Marketing Food Chain
By: Priya F Shah - Marketing Tips
Date: August 14, 2004

Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions? If you truly want to live and breathe the rarefied air of the super-marketers, what you need is not a change in method, but a change in attitude and mindset.

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Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
by: Dr. Lynella Grant -
Business Marketing Tips
Date: August 15, 2004

Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages. Each ad within the directory category screams "Notice me!" so insistently, they blend into an muffled chorus. It's not easy for one to stand out with a clear, distinctive voice - like a soloist above the choir.

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Not Common But Effective Free Marketing
by: Tracy Finney -
Marketing Tips
Date: August 16, 2004

We all know the many "free" traffic producing avenues. We all know about free classified ads, traffic exchanges, web site submitters, banner exchanges, link exchanges, but how many of you have ever thought of this FREE traffic avenue! In the past I have tried, I think, every free method of advertising, and have also had some success with the variety of free advertising resources.

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Getting Visitors To Stay Through Web Based Marketing
By: Martin Lemieux - Marketing Tips
Date: August 17, 2004

9/10 times your web site visitors won't stay for more than 15 seconds. This is how you get them to stay, or should I say, get them to come back! For most of you, your web site is a great brochure. It probably outlines your services very well. There's nothing wrong with that what-so-ever! but...
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Top 10 Marketing Pitfalls
by: Stuart Reid -
Promoting Tips
Date: August 18, 2004

If you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).

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Schedule telemarketing time for more success
by: Stan Rosenzweig -
Business Marketing Tips
Date: August 19, 2004

Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects you've never met and telephoning them, one at a time, to learn which of them needs what you sell and then arranging to sell it to them.

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Sell with KISS, as in "Keep it Simple, Stupid"
by: Stan Rosenzweig -
Sales Tips
Date: August 20, 2004

(From “Smart Marketing – What big companies practice and you should learn about marketing branding and business development” by Stan Rosenzweig).

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How to increase the ROI on your PPC campaigns
by: Rick Rouse -
Pay Per Click Search Engine Marketing
Date: August 21, 2004

Pay-Per-Click (PPC) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly interested in what you have to offer.

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Does your Internet Marketing Pull?
by: Paul Short -
Promoting Tips
Date: August 22, 2004

"Pull Marketing" has always been, and will continue to be the most effective internet marketing strategy at your disposal. Allow me to explain. Most marketing efforts can be placed into one of three categories:

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A Dozen Tips for Writing Good Articles
by: Lois Carter Fay -
Writing Articles
Date: August 23, 2004

With the explosion of the Internet there is an ever-growing list of websites where you can publish articles. Very few sites will pay you for your content, so why would you want to do go to all this work? For publicity reasons, to drive traffic to your website, and to increase your search-engine rankings, that's why!

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Hunting For Online Directories - The In depth Strategy
By: Martin Lemieux -
Marketing Tips
Date: August 24, 2004

Directory marketing can help boost your companies performance a great deal. Not only will you get qualified leads for your business, your web site will also increase it's traffic ranking a tremendous amount.

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Customer Lifetime Value - The Key To Maximizing Your Profits!
by: Larry Lim -
Sales Tips
Date: August 25, 2004

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value. In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline.

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How "Secure" is YOUR Web Site?
by: Robin Nobles -
Web Design Strategies
Date: August 26, 2004

A few days ago, an incident happened to me that has prompted the writing of this article. I’m sure that if this is an issue for me and one of my Web sites, it’s an issue for many others.

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Lazy Man’s Way To Get Customers
by: Christopher Kyalo -
The Art Of Selling
Date: August 27, 2004

No matter how big or small your business is and no matter how high or low sales are right now, there is something you need, badly. And that is a selling system.

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Boost Your Selling Power With Your Call-To-Action Phrases
by: Vanessa Selene Williams -
Writing Headlines That Sell
Date: August 28, 2004

Look at your marketing material. Now, is there something missing? If you’re missing a phrase or paragraph requesting your customer’s business, your copy is lacking an essential component. You can’t assume that your customers will know why they should act, how they should, or when they should act.

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Google Friendly” Solutions to Graphic-Intense Sites
by: Robin Nobles -
SEO Positioning Tips
Date: August 29, 2004

We all know that the search engines can’t “see” or “read” the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index.

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Pay-Per-Clicks . . . One Way to Boost Traffic to Your Web Site
by: Robin Nobles -
Pay Per Click Search Engine Marketing
Date: August 30, 2004

One of the ways to boost traffic to your Web site is by purchasing keywords from one of the pay-per-click search engines or directories. But with literally hundreds of choices, how do you pick the pay- per-click engine with the best visibility that has the potential of giving you a higher return on your investment?

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The Latest Innovation in Search Engine Algorithms, User Popularity
by: Robin Nobles -
Link Popularity Tips
Date: August 31, 2004

For years, the search engines have continued to introduce new factors into their algorithms to make their search results more relevant and to keep savvy search engine marketers from "cracking the system."


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